In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other facts about modern B2B advertising and marketing. We talk about how the buying trip is currently entirely fragmented and the way that area building can help marketing professionals take back control of … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and various other realities regarding contemporary B2B advertising. We talk about how the acquiring trip is now completely fragmented and also the way that community structure can assist marketing experts take back control of … Read More